Changes to the Consent Data Model include new objects that allow you to create multiple brands and relationships in one Salesforce org. Enhancements to the existing Portability Policy feature make navigation more user-friendly.
- Track Consent Preferences for Multiple Brands
Store customer consent preferences for multiple brands that exist in one Salesforce org. Use the Business Brand object to identify different brands that share a parent brand. Then use the Customer and Seller objects to define unique relationships to these brands. - Manage Portability Policies with Feature Enhancements
The Portability Policy dashboard you already know and love has new functionalities. Now you can activate, edit, and delete inactive policies, run policies directly from the dashboard, use the search function in the Portability Log, and more. - Hard Delete Records in Privacy Center
You can now hard delete records when running a retention or RTBF policy. When you enable the Hard Delete option, the record isn’t placed in the recycle bin, which requires a wait period of 15 days before deleting or manually emptying the recycle bin.