Privacy Policy


Application Perfection Ltd (“Application Perfection Ltd,” “we,” “our,” “us”) respect your privacy rights and value your trust. This Privacy Policy describes how we collect, receive, use, store, share, transfer, and process your Personal Information, as well as your rights in determining what we do with the information that we collect or hold about you.

This Privacy Statement (“Privacy Policy”) governs Application Perfection Ltd collection, use, storage, and transmission of Personal Information in connection with the use of Application Perfection’s products, applications, and services (“Offerings”) or from any of the websites listed below (the “Sites”), and other services provided by us both online and offline as well as through communication, including email messages, that we send to you that link to this Privacy Policy (together with the Offerings and the Sites, the “Services”). By using the Services, you accept and agree to the practices that this Privacy Policy describes.

This Privacy Policy does not apply to the practices of third parties that Application Perfection Ltd does not own or control, or to individuals that Application Perfection does not employ or manage.


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When you use the Services, we may collect and use Personal Information about you or that directly or indirectly identifies you or another individual (“Personal Information”), which may also include your name, email address, phone number, title, job function, postal address, browser and device information, and information collected through cookies and other similar technologies (such as IP address). If you submit any Personal Information to us or our service providers in connection with the Services, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

We may also collect and use non-personal information that does not and cannot be used to reveal your identity or that of another individual, such as information which has been anonymized, deidentified, or aggregated (“Other Information”). We use Other Information to facilitate our operation of our Sites and for other purposes described below.

We and our service providers collect Personal Information and Other Information in a variety of ways, including:

Through the Sites: We collect information when you request a free trial or demo, register for a webinar, contact us, subscribe to our email newsletter, register to use the Sites, download content (e.g. whitepapers), apply for employment (etc.);

Offline: We collect information from you offline, such as when you attend one of our events, during phone calls with sales representatives, or when you contact a Application Perfection Ltd;

Information from Other Sources: In order to provide relevant marketing, offers, and services to you, we may obtain information about you from other sources, such as public databases, joint marketing partners, social media platforms, as well as from other third parties;

Through Your Browser or Device: When you visit our Sites, we may collect information such as your MAC (Media Access Control) address, IP address, Internet browser type and version, your computer type (Windows or Macintosh), along with the time of visit and the pages you visited. If you use a mobile device to access our Sites, we may receive information about the location of your device. In some cases, even if you are not using a mobile device, information about your general location may be discernible from your device’s IP address or the URLs we receive. If you access or use our Sites with your mobile telephone, we may collect your telephone number;

Through Your Use of the Sites and Offerings: We may track Site and Offering usage data, such as the date and time you use our Sites or Offerings, and what actions you perform within those Sites and Offerings;

Through Cookies and other Similar Technologies: To the extent possible, Application Perfection Ltd recognizes automated browser signals regarding tracking mechanisms, which may include ‘do not track’ instructions. See the section below titled “Cookies and other Similar Technologies” for more details.

By Aggregating Information: Aggregated Personal Information does not personally identify you or any other user of the Sites (for example, we may aggregate Personal Information to calculate the engagement of our marketing content by region).

We may use your Personal Information as follows:

To register a customer or an interested party;

To perform the contract we are about to enter into or have entered into with you;

To improve the content of our Services;

To deliver interest-based content to you, including marketing and advertising material;

To carry out research on customer demographics, interests and behaviors;

To respond to inquiries and fulfill your requests, such as to send you requested materials and newsletters, as well as information and materials regarding our Services;

To send administrative information to you, such as changes to our terms, conditions and policies, or information regarding the Services;

When necessary to perform a contract or take steps to enter into a contract with you.

If you have consented or requested to receive communications from us.

If it is necessary for our legitimate interest, for example: (i) to keep our records updated; (ii) to explore how customers use our Offerings; (iii) to offer additional features to our customers; (iv) for provision of services,(v) to prevent fraud or monitor for security vulnerabilities; (vi) in the context of a business reorganization or group restructuring exercise; (vii) to keep our Sites updated and relevant; (viii) to develop our business; (ix) and to inform our marketing strategy (by delivering Sites content and advertising to you).

For our business purposes, such as data analysis, audits, fraud and abuse monitoring and prevention, detecting security vulnerabilities, identifying technical errors, for testing products and services, enhancing, improving or modifying our Services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.

As we believe to be necessary or appropriate: (1) under applicable law, including laws outside your country of residence; (2) to comply with legal process; (3) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (4) to enforce our terms and conditions; (5) to protect our operations or those of any of our Affiliates; (6) to protect our rights, privacy, safety or property, and/or that of our Affiliates, you or others; and (7) to allow us to pursue available remedies or limit the damages that we may sustain.

If you would like more information on the legal basis under which we have collected and/or are processing your Personal Information, please contact us at

Subsidiaries and Affiliates:

We disclose Personal Information to our subsidiaries and affiliates for the purposes described in this Privacy Policy.

Agents and Service Providers:

We contract with other companies and people to perform tasks on our behalf and we share your Personal Information with some of them to provide products or services to you, or to otherwise communicate with you, such as to provide marketing or offers on our behalf. Examples include removing repetitive information from customer lists, analyzing data, providing marketing assistance, conducting billing, processing credit card payments, engaging technical support for our services, providing customer service, hosting our Sites and Service Offerings, and performing analysis related to our products or services. We also provide your Personal Information to agents and service providers (ex: to verify or compile aggregate usage data that we provide to our partners. When we share your Personal Information, we require the agent or service provider to maintain the privacy, confidentiality and security of your Personal Information.

We have implemented appropriate organizational, technical, and administrative measures to protect Personal Information within our organization, including security controls to prevent unauthorized access to our systems. While we take reasonable steps to secure your Personal Information from loss, misuse, interference and unauthorized access, modification and disclosure, you should be aware no security procedures or protocols are ever guaranteed to be 100 percent secure from intrusion or hacking, and there is therefore always some risk assumed by sharing Personal Information online. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us at

We and our vendors, consultants, agents, and other service providers (collectively, “Service Providers”) may collect and store your usage information in log files as well as through the use of cookies, web beacons, pixel tags, embedded scripts, and other tracking technologies now and hereafter developed (“Tracking Technologies”). We use Tracking Technologies to, among other things, better serve you with more tailored information for our services, and for those of third parties, facilitate your ongoing access to and use of the Site, and collect and store information about your use of the Sites and Offerings. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.


”Cookies” include commonly used pieces of information in the form of small files that are placed on an individual’s device to enable the individual to more easily communicate and interact with the Sites. When you visit our Sites, we may send one or more cookies to your device. They enable us to store information about your device which helps us, among other things, to provide you with a good experience when you browse our Sites and enhance the level of services and functions provided. We also use third parties to serve advertisements on other websites that may be of interest to you, based on information collected about your use of our Sites and other websites. To do so, these companies may place or recognize a unique cookie or similar on your browser. We use cookies to remember users’ settings (e.g. language preference), tracking for marketing purposes, and for authentication. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Sites, but your ability to use some features or areas of our site may be limited.

Log Files

We gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you.

Local Storage Objects (HTML5)

We use Local Storage, such as HTML5, to store content information and preferences. Third parties with whom we partner to provide certain features on our website or to display advertising based upon your web browsing activity also use HTML5 to collect and store information. Various browsers may offer their own management tools for removing HTML5.

Clear Gifs (Web Beacons / Web Bugs)

Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly in HTML files and are about the size of the period at the end of this sentence.

We may use clear gifs in our HTML-based email to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you no longer wish to receive our newsletter or other promotional communications by email, you may opt-out of receiving them by following the instructions included in each communication, or by writing to us at

Behavioral Targeting / Re-Targeting

We partner with third parties to either display advertising on our website or to manage our advertising on other sites (for example on social media sites). Our third party partners may use technologies such as cookies or emails to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if located in the European Union click here) or by unsubscribing within the ad itself. Please note this does not opt you out of being served ads. You will continue to receive generic ads.


We store information that we collect through cookies and clear gifs to create a “profile” of your preferences. We tie your Personal Information to information in the profile to provide tailored promotions and marketing offers or to improve the content of the Sites for you. We do not share your personal identifiable profile with unapproved third parties. We undertake to ensure that your Personal Information is kept strictly confidential and is not disclosed to third parties without your permission. Details will be used only by our staff and/or approved agents to support the necessary terms and conditions for use of service such as service providers under contract who help with our business operations and technology services. Our contracts dictate that these service providers only use your information in connection with the services they perform for us and not for their own benefit.

Do Not Track

Certain browsers like Internet Explorer, Firefox and Safari offer a “Do Not Track” or “DNT” option that sends a signal to websites visited by the user about the user’s browser DNT preference setting. To the extent possible, Application Perfection recognizes automated browser signals regarding tracking mechanisms, which may include DNT instructions.

We retain the Personal Information we collect where we have an ongoing legitimate business need to do so (for example to comply with applicable legal, tax or accounting requirements). When we have no ongoing legitimate business need to process your Personal Information, we will either delete or aggregate it or, if this is not possible due to practical or legal requirements, then we will securely store your Personal Information. . If you wish to cancel your account or request that we no longer use your information to provide you with services contact the Application Perfection Privacy Office by emailing us at

Our Sites includes Social Media Features, such as the Linkedin button and Twitter Tweet button or interactive mini-programs that run on our website (the “Features”). Your interactions with these Features are governed by the privacy policy of the company providing it.

Please be aware that when you are on the Sites, or when you receive an email message from us through the Offerings, you could be directed to other sites that are beyond our control. There may be links to other sites from the Site’s pages or from the email message we send to you that take you outside our Services. These other sites may send their own cookies to visitors, collect data, or solicit Personal Information. The privacy policies of these other sites may be significantly different from this Privacy Policy. We are not responsible for the privacy practices of these other sites and cannot guarantee the security of any of your Personal Information collected there.

We ask that you not send us or disclose any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, sexual orientation, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the Sites

Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Sites or disclosing information to us you consent to the transfer of information to countries outside of your country of residence, including the United States, Australia, Brazil, France, and the UK, which could have different data protection rules than those of your country or the country in which you were located when you initially provided the information. Where required, we put in place a solution to ensure that Personal Information transferred outside of the EEA is subject to adequate protection.

You may access, correct, or request deletion of the Personal Information we collect about you at any time by contacting us We will respond to your request within a reasonable timeframe.

European Union Residents
If you are a European citizen, you have the right to request that we:

Provide you with information regarding whether we process your data, including any details related to such processing;

Correct any inaccurate data we may have about you without undue delay;

Complete any incomplete information that we may have about you;

Under certain circumstances, erase your Personal Information without undue delay;

Under certain circumstances, be restricted from processing your data;

Under certain circumstances, furnish you with the personal data which you provide us within a structured commonly used and machine-readable format.

Where we process your information solely on the basis of your consent, European citizens have the right to withdraw consent to our processing at any time. This will not affect the lawfulness of our processing before the withdrawal. European citizens also have the right to lodge a complaint with their data protection supervisory authority at any time.

California Residents
If you reside in California, you have the right to ask us one (1) time each year about whether or not we have your Personal Information, the categories of Personal Information we may have about you, what Personal Information we may have about you, and whether or not you would like the Personal Information deleted.

If your information has been shared with a third party, as described elsewhere in this Privacy Policy, then that third party has received its own copy of your data. If you have been contacted by one of these third parties and wish to correct or delete your information, please contact them directly.

The exercise of any of the above rights may be subject to certain conditions and we may require further information before we can respond to your request.


We update the Privacy Policy from time to time, so please review it regularly. Our continued use of the Sites or Offerings will be deemed your agreement that your information may be used in accordance with the new Privacy Policy. If you do not agree with the changes, then you should stop using the Sites or Offerings and notify us that you do not want your information used in accordance with the changes.

We welcome any questions, comments, or concerns you may have regarding this Privacy Policy. Please do not hesitate to contact us as follows:

Application Perfection Ltd
20-22 Wenlock Road, London, N17GU