Store data related to your customers’ general consent preferences and the communications that they subscribe to. You can also associate multiple email addresses or phone numbers to individuals or person accounts, and manage their preferred time and consent to be contacted.
- Keep Track of Customer Consent Preferences
Use the Party Consent object to store information related to your customers’ general consent preferences, such as whether they agree to have their data collected or shared. Indicate when and how you captured consent as well. You can associate multiple party consent records to an individual or person account record. - Manage Your Customers’ Communication Subscriptions
Keep track of data related to the communications your customers subscribe to, such as newsletters or appointment reminders. Store when and how your customers consented to be contacted and information on their preferred timing. You can also record the channels, such as email addresses and phone numbers, through which you can reach them. - Store Multiple Contact Points and Customer Consent Information
To help you better reach your customers, you can now specify multiple email addresses or phone numbers for an individual or person account. Previously, our data model only allowed for one phone number or email to be associated to a single customer. Now, using contact point email and contact point phone, you can also add details such as the best time to reach out to a contact or how they prefer to be contacted. Plus, you can reference these records from a contact point consent record to store your customer’s consent to being contacted this way.